Affiliate Partners

Join the LuckyNiki affiliate programme and partner with us to monetise your audience. We work with publishers, streamers, affiliates and marketing partners across the United Kingdom to drive quality traffic to our online casino. We focus on straightforward commercial relationships, clear reporting and practical support so you can grow revenue while staying compliant with UK rules.

Purpose of the programme

Our affiliate programme is designed to turn engaged audiences into long‑term players. We provide a commercial framework for websites, content creators and performance partners to earn from referred customers while ensuring player protection and regulatory compliance. We aim for partnerships that are measurable, scalable and mutually beneficial.

Partnership benefits

Partners benefit from a dedicated point of contact, flexible commercial models and access to a UK‑facing product with a wide selection of casino content. We offer promotional materials suited to different channels, plus guidance on responsible marketing and UK regulatory best practice. Our approach is practical and partner‑focused, with regular account reviews and support on campaign optimisation.

Commission structure

We offer a range of commercial models to suit different partner types, including revenue share, CPA and hybrid arrangements. Exact terms are discussed during onboarding so we can match structure to traffic profile and long‑term goals. Commissions are tracked transparently and agreed in writing; any changes are communicated in advance.

Tracking and reporting transparency

All partners receive access to a real‑time affiliate dashboard where they can monitor clicks, conversions, active players and commission reports. We use reliable tracking and anti‑fraud checks to protect both partners and the brand. Monthly statements and downloadable reports make reconciliation straightforward and clear.

Marketing tools and support

We supply a library of creatives, landing pages and deep links tailored for the UK market, along with tagging options for campaign tracking. Our affiliate managers provide creative suggestions, conversion tips and compliance checks to help your campaigns perform. Technical support is available for integration questions and link set‑up.

Long‑term cooperation

We value steady, transparent partnerships. Long‑term collaborators may be considered for exclusive campaigns, bespoke commercial terms and priority support based on performance and compliance. Regular performance reviews ensure both sides can adapt to market changes and focus on sustainable growth.

To apply or discuss partnership opportunities, contact our team at [email protected] and include a brief summary of your traffic sources and target markets.